Eric Gehler SEO Richmond Virginia

SEO 2010 Is Page Rank a Factor in SERPs?

Google Page Rank is one of the old SEO Myths that continues to be misunderstood. The Google Toolbar Page Rank is merely a metric that measures the amount of all inbound links minus all outbound links on a single URL or web page. The numeric number that Google assigns to an individual page is rarely updated in the Google Toolbar.

So is Google Page Rank a factor in one’s keyword Search Engine Ranking Position?
Directly no. It is merely a metric of measurement, just like Alexa ratings give an indication of popularity and traffic to an individual domain. Indirectly, the Google page rank gives a numeric value of links pointing to that individual web page. Since links are still a major contributing factor to ones overall SERP, it is the links that are importance, and not the Green Bar known as Page Rank.

WordPress Plugin Reviews

As WordPress continues to gain traction in the e-commerce website market, the number of plugins which are being made available is exponentially increasing to cater for demand. In this brief article, we’ll take a look at some of the plugins which have tweaked our curiosity and fired our imagination.

PhPurchase
Easy integration of any wordpress blog into a full service shopping cart. The Wp plugin is only $49.00 and makes your WP Blog into a 24/7 shopping cart option. The back end support is fantastic and is a reliable shopping cart solution for an incredible one off price.

WP Auctions

The WP Auction plugin lets you hold an auction on your site – you can sell anything you want and have as many auctions as you wish – all without the fees and charges which an online site such as eBay is going to entail, and best of all, you keep the traffic flowing around your own e-commerce site instead of navigating over to someone else’s.

Integrated payment options are included depending on whether you load the trial or paid versions, and the paid version includes the ability to accept bank wire transfers which is pretty neat, especially for big ticket items. The latest version is 3.5.2 and the full plugin costs $29.99 with support provided.

ArtPal

ArtPal is a free plugin for WordPress and aimed initially at artists looking to sell their work online. ArtPal integrates with PayPal, the popular and almost universal web payment mechanism, and there is no need for any technical expertise on the part of the user. All they need is a valid PayPal address to start a seamless integration set-up and allows you to control your sales inventory. As many handmade or artisan items are unique and one of a kind, ArtPal will control the displayed availability of your stock – once a painting is sold, no one else is able to order it or pay for it in anticipation of buying it. Professional support is available (for a fee) through Digital Sublimity.

PayPal Shortcodes

PayPal Shortcodes allows you to display PayPal payment buttons on your WordPress site without the need for full-blown coding. The plugin is free but there are some shortcomings – for instance, there is no management dashboard available at the moment and unless you really know what you’re doing, you will need a coder to help you unravel some of the more advanced features offered by PayPal.

Easy Donation

Another PayPal inspired plugin – Easy Donation allows for WordPress sites to add a PayPal donation button whenever there is a cause you are supporting. Simple to use and simple in execution – this is a good addition when you are trying to demonstrate your corporate responsibility and are supporting good works and causes. Needs no coding knowledge and simple to install.

WP Live Shopping

WP Live Shopping plugin allows site owners to display and promote all of their special offers available within the WordPress site using just one widget. The plugin is added to the WordPress sidebar and it is easy to install, even better, it is very simple to customize to your own taste and site style. A handy promotional tool which will help you generate interest in product offerings and maximize the impact of your sales and discount offers.

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