Eric Gehler SEO Richmond Virginia

Page Rank is a factor in SERPs however a really small factor. Page Rank is just a calculation per page of inbound links verses outbound links. Sites that have many in bound links are spidered faster, because the spiders follow links. Hence a higher PR gets cached faster.

In regards to the algorithm for Serps, PR factor doesn’t take into account Keyword anchor links, just links in general. We should all know that Keyword anchor in bound links are a top priority ( including on site optimization) for reaching higher SERP.

Sites with a High PR many times don’t out rank in SERPS when compared to sites that have good on page optimization and in bound anchor links for certain keywords. It’s all about Keyword density and inbound anchor keyword text.

The PR of a site should only be considered a Rating of how many links are targeted to that site, but doesn’t tell us that those links are Keyword anchor text links ( for certain keywords).

A site could have 5000 links and a decent PR 5-6-7 but without keyword anchor links they could suffer for secondary keywords or even major keywords if another site has a better allintitle, allinachor, allintext and allinurl factors and a lower Page rank. This lower PR site will actually have a Better SERP.

tip-
You can see this for many keywords, just use mcdar.net and pick a keyword term and see what is ranking higher, many times the higher PR is not the top positions in Serps for that keyword. Using Mcdar’s allin factors gives you a better indication of a sites SERP factors.
__________________

Search Engine Optimization Richmond Virgina