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Yes Google Is putting more weight on brands in rankings!
Matt Cutts opened the floor to questions a week ago in the new Google Beta Moderator section which allows us mere mortals to ask questions of the Google Gods. Matt Cutts took the question and did a video.
The main question on everyone’s mind was the recent SERPS changes that appeared to show more Branded Urls in the search results that didn’t usually have the Normal Role Model SEO Factors.
Cutts Confirmed that the Branding of Sites was part of over 300-400 Changes in the Google Algorithm changes made recently.
He down played the change and gave the same Google Rhetoric about making a good site and being an authority. However in some niches I track, sites are getting top 5 results with little to no site SEO and No discernible backlinks. The game i changing a bit.
If Branding become an issue in your SERPS, then the Brand as part of SERP Algo portion is more then likely based upon overall traffic results. So it comes down to Getting Traffic to your site, Getting qualified traffic to you site, having a lot of direct traffic and people searching for your company or web url name directly. Hence the Chrome Browser
Here is the Full Matt Cutts Video on the Topic
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